It’s late in the week.

Late on a Friday afternoon before a long weekend. 

So I am going to keep this short and sharp and to the point.

It is very sensible to trade mark your business name.

It is very sensible to trademark your logo.

Finally it is very sensible to trade mark your key brands.

Sensible business owners recognise that having a business name registered with ASIC just doesn’t cut the mustard when it comes to IP ownership.


Monitor Your Trademark

Sensible business owners also know that registering a domain name offers little IP protection.

Registering a trade mark gives you IP protection.

A Trade Mark that is registered gives you legal rights. Legal rights that are enforceable.



And you know as well as I do, in law there is always a however.

However it is just not enough to register a trademark.

You have to monitor the use of your business name, logo and key brands as trademarks.

This is to ensure no-one infringes them by registering or trying to register something close to yours.

I can hear you saying I don’t have time to do all this.

‘Simple answer – call us and we will do it for you.

I told you this would be short, sharp and to the point.


Here is a useful link to IP Australia that discusses Trade Marks 101. It goes into greater detail as what is a trade mark. It also talks about why it is important. The article sets out the issues that you need to be aware of in terms of what the trade mark will protect.

Click Here

And below is an article I wrote on how to trade mark your name.

Click Here

Now I have hopefully convinced you and answered why should you trade mark and monitor your business assets, call us on 9528 0235.


Or you can come and see us at a convenient location at either our Crows Nest office on Sydney’s lower North Shore or at Jannali in the Sutherland Shire.

Paul Ippolito is Principal of Ippolito Lawyers. He is an experienced commercial lawyer who enjoys working with business owners. Paul lectures and has for nearly a decade in commercial and corporate law at The College Of Law. |He has also completed a course in Intellectual Property Law and Policy at the University of Pennsylvania through its Edx program.

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