THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

WHY ARE WE TALKING ABOUT THIS?

Our view is that if you are contemplating using Artificial Intelligence (AI) in your business or organisation, the bare minimum is to understand the basics of the technology you will using, that you consider fully the issues arising from its use and contemplate the legal implications.

THE NEED TO WORK TOGETHER

The multidisciplinary approach of technologists and lawyers working together with you as an engager of AI as a business has never has been as important or as relevant or as necessary as it is today with emerging innovative technology. The technology, data use, privacy issues, ethical considerations and legal issues are all live and if not dealt with properly make the business vulnerable to operational, financial and reputational damage.

THE HYPE

Accepting from the outset that AI is and has been and will always by its very nature to an extent be overhyped in our society through its depiction in mass media and social media, it is therefore naïve to think that artificial intelligence is not transformative by nature and will not continue to be transformative of businesses and organisations into the future.

AI TRANSFORMING BUSINESS

Indeed, most businesses are being transformed in some way or shape as we speak with a plethora of existing enhanced and/ or newly developed AI agents, products and services and they will continue to evolve their usage as they become more aware of, embrace and develop AI use for their organisations on a local, national and global scale, through solutions available as easily as through subscription services on the cloud. AI through chatbots, translation services through to dictation software are being used regularly and daily by the general public from businesses, who really do not turn their minds to the fact that they are actually using AI nor how developed and advanced what they are using in a technical dimension, nor how much more advanced it will become.

The sheer volume of AI news, talk, conferences and startups show this is a field of technology that is here to stay and will remain clearly and solidly in public discourse. In this manner AI will become more entwined into our daily lives, both personal and working – in ways we have never contemplated into the future.

THE ROBOTS ARE COMING

The headlines we see repeatedly evolve mainly around the concept of whether robots may or may not be taking our jobs anytime soon. The reality that we can currently discern is at the least they the robots will be working more and more with us as humans side by side. The clear target of AI and robots will be and remain the mundane, ordinary and repetitive.

GIVE ME DATA AND KEEP FEEDING ME MORE DATA

The reality of the availability of data has fueled this boom in AI. Why because it has allowed the greater computational power of computers that have also emanated in the past few years to be used in their enhanced capacity to a level never contemplated or envisaged to process this unprecedented data. AI agents demand more and more data to train the models used in their algorithms and to make them exponentially better. This point that AI can develop itself exponentially should also not be understated.

Indeed, if you haven’t worked out already, AI is all about data and technology working hand in hand in an endless loop, constantly improving its outcomes and using further data to inform even more processing, analysing and further outcomes. The challenge of course will be for businesses to provide such data on a continuing basis to fuel the AI agents accordingly.

THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

THERE ARE LIMITS TO AI

There are of course limits to the extent of AI technology.

If you read the news regularly you probably would not think so, but there are actual and real limits to what the existing AI agent can do, can’t do and will probably never be able to do. The limitations of AI exist particularly in areas such as machine learning and more so deep learning and still revolve around the fact computers cannot perceive as well as human beings.

AI is inherently not good at human interaction, the type that we value in relationship model businesses and in relationships with clients who value such. AI can still be quite synthetic and clinical in its practical manifestation of its applications, however we have seen this changing with the introduction of products such as Google Duplex.

THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

THE HUMAN TOUCH

The other thing that needs to be kept in mind by us all is that the human touch we mentioned above will never be totally replaced by robots. Indeed, good old fashioned personal relationship building, communicating with each other face to face will always have a solid place in the business world in spite of any AI product or service. AI should be seen primarily as complementary in these situations and not as a replacement per se.

The area where this human touch becomes a bit more blurred is in relation to those jobs that are repetitive, mundane and boring – all of which have traits that AI can make them easily and more efficiently replaceable over time. Those jobs that are inextricably linked to human relationships as a core function will be the harder ones for AI to replace and makes them in essence jobs of the future. The others will be vulnerable to AI replacement over time.

Identifying the jobs of the future per se will invariably be guided by examining the startups that are currently evolving, the substantive businesses that take up of AI, looking at what exists now that didn’t in the past, stimulating the innovative and creative minds and what game-changing uses really come to the fore. This is the best we have in relation to predicting an AI future.

HOW CAN BUSINESSES PREPARE FOR AI?

Our key takeaway from the above is that we believe that the businesses that will thrive through AI use into the future are those that can cultivate data ethically, treat it with respect, process it so that the data it uses is clean and not dirty and uses the right algorithms to deliver utility value, societal good and a solid ROI. All these things are of course easier said than done.

In light of all the above what we advocate as lawyers who can assist businesses adopt AI is the importance of them having a clear pre-defined yet also agile business strategy. Shareholders will expect this. Consumers will expect it.

Value, efficiency, costs cutting, costs savings, utility value and innovative service delivery are the buzz words here thrown about for an aspiring business AI user. The challenge is to make sure that all these are lined up for consideration in a proper manner.

Having said that, there is no real great urgency in rushing into AI for the sake of it despite the hype out there at the moment as there is no implementation emergency dictating such.

THINKING OF USING ARTIFICIAL INTELLIGENCE FOR YOUR BUSINESS?

What a good business strategy must do is have a properly prepared business case with a clear knowledge of the technology’s value, its capabilities, its limitations, its utility value, sound costings and proper considerations of the alternatives that are available to an AI solution.

Ultimately the focus should be all about what good AI can do for all the stakeholders in the business equation ranging from the Board, its employees, shareholders and most importantly consumers.

We believe that proper AI implementation is predicated on the lawyers understanding the AI technology to be implemented, the issues arising from it and the legal implications for what is proposed, al things that are critical to a business having their trusted adviser and lawyer involved in the implementation process from its inception.

Call us on 9528 0235 if your business is thinking of introducing an artificial intelligence project.

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